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“Assholes Finish First” release information

So, the day many of you have been waiting for, the official announcement of my next book. The press release:


NEW YORK, January 28, 2010 – Gallery Books, an imprint of Simon &
Schuster, announced today that it will publish Tucker Max’s new book,
ASSHOLES FINISH FIRST, on September 28, 2010.

Tucker Max’s first book, I HOPE THEY SERVE BEER IN HELL, is a #1 NY
Times Best Seller and has spent over 150 weeks on that list over five
calendar years. There are currently over 1.2 million copies sold.
Max co-wrote and produced the movie based on his book, also titled “I
Hope They Serve Beer In Hell.” He has been credited as the originator
and leader of the literary genre, “fratire,” and was nominated to Time
Magazine’s 100 Most Influential List in 2009.

Tucker Max received his BA with highest honors from the University of
Chicago in 1998. He attended Duke Law School on an academic scholarship,
where he graduated with a JD in 2001 (despite the fact that he neglected
to buy any of his textbooks for his final two years and spent part of
one semester-while still enrolled in classes-living in Cancun). He
currently lives in Austin, Texas, and can be reached through is website,

Some additional things:

1. I know AFF has been pushed back numerous times, mostly because of the movie, but not anymore. This is a locked, final release date. It is coming out on September 28th, 2010. You can pre-order it from Amazon, or just wait and buy it at book stores. [note: the release date on Amazon is wrong, they’ll fix it soon]

2. AFF is going to be pretty much the same thing as IHTSBIH: Funny and true short stories about me and my life. No change in format or style at all. If you loved IHTSBIH, you’ll love AFF.

3. It’s going to be about 300 pages, the same length as IHTSBIH.

4. Unlike IHTSBIH, which came out in paperback and has never been in hardcover, AFF will debut in hardcover.

5. Also unlike, IHTSBIH, AFF will pretty much be all new material. There will be a small number of things you’ve seen before, but not in the exact form you’ve seen them. For example, The Midget Story–which is not new–is going to be AFF, but instead of being a stand alone story, it is going to be encompassed in a larger story about my Sexual To Do List.

6. I am going to do a HUGE book tour to launch this book, the largest tour I’ve ever done, even bigger than the movie tour. Right now, the tentative plan is to start the day it releases, and go all the way through to the week before Thanksgiving. If I do this, I should be able to do stops in about 45 different cities. The tentative tour schedule makes a conscious effort to hit many places I’ve never done signings or screenings before; places like Cleveland, Miami, Las Vegas, and New Orleans, and Canadian cities like Vancouver and Montreal. We will solidify the book tour schedule by three months out at the latest, so expect the final schedule to be posted in June or July.

7. I will be updating the design of this site, and putting a bunch of new things on here leading up to the release of the book. A list of chapters, book giveaways, all kinds of stuff like that. That will start in the summer and ramp up as the release date approaches.

8. There is also one pretty big announcement that is not in the press release:

I not writing one book. I am writing TWO. This is one of the reasons AFF got pushed back; I needed more time to finish everything. By the time I finish writing up all the remaining stories I have to write, it will end up being about ~200k to 250k words, which equates to about 600-750 pages. I will use half of that to make up Assholes Finish First, and then the other half will be my third book, called Hilarity Ensues, that will come out at some point in 2011.

EDIT: Oh yeah, since it’s in the press release, I might as well mention it here:

I moved to Austin, Texas. I hated LA, and lived there only because of the movie. Once that was over, I could move anywhere I wanted to write my book. I thought about San Francisco, because I’ve never really lived there, and Chicago, because I love it so much, but settled on Austin. It’s awesome here; warm weather, hot girls, so much to do, and a ton of bars. I live right downtown, between all the bars on 6th and Town Lake. It’s a perfect place to write; nice people, lots of fun, and a really positive energy everywhere. I like it here a lot; I may end up staying after I finish the book.